Overview:
mtvU is a division of Viacom's MTV Networks which produces a 24-hour television channel that is available on more than 750 college and university campuses across the United States, as well as several digital cable packages.

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It provides a more targeted alternative to MTV, and gives advertisers and music promotion companies access to college-age viewers, access that universities offer in an attempt to attract students to on-campus housing.[1] The music played on the station is primarily indie rock, pop punk and hip-hop.